SMX’s Future of Search Predictions
AI agents are generating significant industry hype, but Google isn't going anywhere. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage across SEO, PPC, and AI search to separate signal from noise in the future-of-search conversation. He reframes AI agents as functional extensions of human intent rather than autonomous replacements, examines the governance questions enterprise teams face as agents take over multi-step workflows, and addresses why the search industry's tendency toward slow adoption creates both risk and opportunity.
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Part 1SMX’s Future of Search Predictions
AI agents are generating significant industry hype, but Google isn't going anywhere. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage across SEO, PPC, and AI search to separate signal from noise in the future-of-search conversation. He reframes AI agents as functional extensions of human intent rather than autonomous replacements, examines the governance questions enterprise teams face as agents take over multi-step workflows, and addresses why the search industry's tendency toward slow adoption creates both risk and opportunity.
